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Media Kit

Locala™ Advertising

Experience the impact of personal and brand storytelling.

Top-of-mind marketing is a vital component of any successful marketing strategy, helping businesses keep their brand at the forefront of customers' minds. This technique boosts brand awareness, generates leads, and drives sales, ultimately helping businesses gain a competitive edge in their respective markets.

Creating an emotional connection with customers is one of the primary benefits of top-of-mind marketing. By consistently reminding customers of their brand, businesses can create a sense of familiarity and trust, which can lead to repeat business and positive word-of-mouth marketing.

While measuring the impact of top-of-mind marketing can be challenging, it's crucial to track brand awareness surveys and customer retention rates to gauge its effectiveness. Though it may take some time to see results, businesses that prioritize top-of-mind marketing can ultimately stand out in crowded markets and see long-term success.

Our Readers

73% women/27% men
Average age 18-45 with larges group being 35-44, followed by 25-34
60% readership in Ocala with 40% Marion County cities

Social Media

Facebook & Instagram average reach per month is 10K
Now a micro-influencer on Instagram
Added LinkedIn, Pinterest & YouTube in late 2022

Engagement

Over 15.2K digital magazine impressions from January to June 2022
Average monthly website views is between 12K-18K
Print subscriptions distributed monthly.

What We Offer

We offer a variety of ways for our readers to engage with us and our sponsors.

Free digital issue
Free PDF download
Yearly print subscription option
Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube
Weekly E-Newsletter

Inside the Magazine

The Chews Letter
Artist Corner
Themed Stories
Feature
Stories linked to full podcast interviews

Editorial Calendar

Mar. 2023: Unboxed
Apr. 2023: Small Business
May 2023: The Arts
June 2023: Callbacks
July 2023: Coaches & Mentors
August 2023: Love of Food

From the Experts

From tips to leadership, we work with leaders in our community and in business to bring educational content. Now featuring content from Dr. Manal Fakhoury. (Online blog only.)

Artist Corner

We love Ocala artists. Find stories, Q&A's, and educational material here. Now featuring content from the Appleton Museum of Art staff.

The Chews Letter

Get to know the foodies and the restauranteurs in Ocala and Marion County on a deeper and more personal level.

Themed Stories

Each issue includes 2-3 feature stories based on a new theme each month. We wait a minimum of five years before recycling a theme to keep the content fresh and engaging!

Feature

Our feature story is the highlight of the magazine. A four- to eight-page story of people from our community.

Extended Content with Podcasts

Each issue, we focus on expanding our content by offering the reader a chance to view (or listen to) the original interview that we recorded in our podcast studio. We include 2 stories or more with this feature.

Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin, Marketing Legend

Ad Options

Magazine

Traditional magazine ad sizes. The prices below are with a 12-month contract discount.

TYPE	COST/MO.
Full Page	700
Half-Page (H)	550
Quarter-Page	300
Eighth-Page (H)	175
Inside Cover (F)	1,400
Inside Cover (B)	1,300
Back Cover	1,150
Masthead (V)	575

Podcast Sponsor

We offer podcast sponsorships. This offer comes with a 30-second commercial in our podcasts.

AMOUNT	COST/MO.
1 Podcast	100
2 Podcasts	175
3 Podcasts	250
4 Podcasts	325

We only offer one sponsor per podcast. For example, if you chose to sponsor 4 podcasts per month, you would be our primary sponsor as we distribute a full podcast each Friday.

Reels & Shorts

Highlight you, your staff, and/or your business in our 60 second reels and shorts advertising!

AMOUNT	COST/MO.
1 Reels/Shorts	50
2 Reels/Shorts	75
3 Reels/Shorts	100
4 Reels/Shorts	125

Create your own and send it to us, or we'll stop by and catch you at work. It's a great way to help our audience on Instagram, Facebook, and YouTube get to know about you, an event, and more!

Event Sponsor

Coming Soon! We'll be working to put on speaking events that benefit local non-profits. (Presented by LAM.)

LEVEL	COST
Platinum	2,500
Gold	1,500
Silver	750
Bronze	500
Micro	250
Supporter	100
Cheerleader	50

Podcast Room Rental

Our podcast studio is kept at an affordable rate, but here's the catch, our set is the set. You'll be able to display your business logo and we may adjust camera angles, but we do not offer set changes or alterations. Each rental is a minimum of 1 hour.

Basic Rental

$50/hour. Hour includes setup time (typically 10-15 minutes). Display your logo on the TV. Invite in-person or online guests. Receive raw/unedited footage.

Rental Light

$100/hour. Includes everything from the Basic Rental, plus we'll put together a light edit so it's ready for you to upload. No change requests to edits are accepted.

Rental Plus

$200/hour. Includes everything from Rental Light, plus up to 3 change requests to edits, 3 vertical clips, and YouTube thumbnail image.