Rural to Business

01/20/2023 04:21 PM By Lisa Anderson
Locala Podcast
Hosted by Lisa Anderson

From Small Town Life to Running a Business

Bonus Video Episode: A Personal Vlog with Lisa Anderson


Join host and guest Lisa Anderson as she takes you on a journey through her personal life from growing up in a small town in Wisconsin to running her own business in Florida. Lisa shares her experiences of growing up on a 400 acre seed farm, her struggles during the recession and how she wound up managing her dad's online hobby business in Ocala, Florida. She also reflects on how her upbringing in a small town shaped her both positively and negatively, discussing how it helped her to see people as people but also how it didn't prepare her well enough for the challenges she would encounter later in life.


Description: Middle-aged white woman wearing a black top with a brown knit sweater and dark jeans. Sitting in a sound room with padded, checkered blue, black, and purple wall decor. She is sitting on a gray chair. Side tables to right and left of her. TV behind her off to her left with the Locala podcast logo displayed on it.

Hello, everybody. Welcome back to the channel. This is a Locala podcast. I'm Lisa Anderson, your host for today and also the guest. We're going to be doing a little bit of vlogging today and asking me some questions about who I am and where I come from. So let's go ahead and dive in.

00:00:19:15 - 00:00:27:02
So I grew up in Ashland, Wisconsin, which is a small little town of about, I believe, 8,200 people, if I remember correctly.

00:00:27:08 - 00:00:54:11
And I grew up on a 400 acre seed farm. We harvested primarily birdsfoot trefoil, which is used for erosion on the ground. It's often used in pastures as well. That was what we primarily did. We did have some beef cattle for a while. We had some rabbits, we had some chickens when I was really little, but I did a lot of redneck country things. I ran around the woods with bare feet.

00:00:54:11 - 00:01:15:08
I used, uh, squirrel tails for Barbie stoles. I you know, I did some hunting. I was never big on actually doing the hunting bit. But you know, all of the farm stuff that that you would do. I drove tractor. We lived about 20 minutes outside of town. And that's how we measure in the Midwest. We measure by time.

00:01:15:08 - 00:01:47:04
We live well out into the country and, you know, we just had dirt roads and we rode bikes and we played hard and did all of the country things. So I wound up down in Ocala, Florida, in 2009. My parents had gotten a divorce when I was about 29 years old, and my dad had an online hobby business and I had been working several jobs in the area and health care.

00:01:47:04 - 00:02:32:13
I’d been in the health care industry for a number of years. I had started out that way. I had become a certified nursing assistant. My senior year of high school, I'd taken night classes for that and the recession was hittin’ pretty hard. I was a massage therapist at the time and I went from a booking out about four months in advance to barely having one and just trying to do whatever… I was doing home health care. I had multiple jobs just trying to survive. And my dad said, Hey, I have, you know, my online hobby business, I'm moving to Florida. Would you like to come down? I'll help you move. Come on down and manage my business for me from your home. And so long before working from home was fashionable, I was working from home.

00:02:32:15 - 00:02:53:19
My dad had an online hobby business that was for R.C. model airplanes and all the parts. And it was kind of one of its first kind because this was before Amazon was really popular. And so you couldn't get everything that you needed in one location at that point. So his website was kind of cutting edge for that hobby at that time.

00:02:53:19 - 00:03:34:00
And then I wound up going back to school when I was 30 and and going for graphic design. So that kind of, you know, starts bringing us back up to date a little bit on where I came from. So I would say that my upbringing was I lived a very secure and charming life as a child. I was very fortunate and I lived in an imagination world and I was very naive to the outside world and problems.

00:03:34:11 - 00:04:03:02
I would say that that security and that naivety was both a blessing and a bit of a curse, because I believe it helped me to just see people as people and to be loved and not to be touched by this hatred of of people. I just took them as they were and and, and a lot of other aspects of my life.

00:04:03:02 - 00:04:31:06
I feel like that was shaped me really well. However, on the opposite spectrum, it also did not prepare me well enough for things that I would encounter. I didn't have a lot of confidence in myself. I was not ready for things like bad relationships or anything like that. I you know, I saw Disney princesses and old time movies and all of that kind of stuff.

00:04:31:06 - 00:04:53:09
I think it was both a blessing and a curse. When I was working for my dad, I knew that I needed to find a different position because working for family a lot of times can be very difficult. And so when I started thinking about what I wanted to do, I had done like I said, I had been in health care.

00:04:53:16 - 00:05:22:10
I had done that, I had done massage therapy. I had done a lot of things that didn't really fulfill me in the way that I wanted to be fulfilled. And I had loved when I was younger doing things on Microsoft Word, like creating poster art on Microsoft Word, because I had no idea what Adobe was or the power that it could have or any of that type of stuff.

00:05:22:10 - 00:05:47:22
Or other programs? And I loved creating scrapbooks, both physically and then when you could start doing them online and having photo books printed and stuff like that, I just I loved designing things and I was very interested in photography and doing all that kind of stuff. So I really decided that I wanted to pursue if I was going to go back to school, I was going to pursue something that I loved.

00:05:48:08 - 00:06:20:19
I had never been a valedictorian or anywhere close to that. When I was in high school. I would say coming out and doing the career that I chose now was just constantly pursuing the things that made me happiest. I can't draw. So I always knew that I needed to do things and layouts which lent itself to things like brochures, newspapers, magazines, business cards, all those types of things that don't necessarily require graphic artistry.

00:06:20:19 - 00:06:45:11
It took me a while to pursue to get into the magazine world, and then the pandemic hit. I was put on furlough from the job that I did have in the magazine industry, and I wound up deciding to publish a food magazine, a bimonthly food magazine, because I didn't want to sit around. And I, eventually, due to personal reasons, resigned while still on furlough.

00:06:46:17 - 00:07:42:04
And so my hobby became my job. My career overnight. And so as I developed, as I realized how much I loved publishing and as I developed my business, that's how Locala came about. So I started publishing in 2020 and Locala actually started publishing in 2021. Carefully. I balance carefully. I'm not always successful. I do get burned out and if I'm not careful, one of the biggest things that helped with balancing was the fact that I moved the office, my office out into another office, out of the house, into another office, because I'm someone that wakes up very early and I would start work at 4 a.m. and work until 4 p.m. or later.

00:07:42:22 - 00:08:09:17
I wouldn't get up much. I wouldn't go and do things around the house much. The dogs were basically the only thing that would get me up to let them out during the day. And when I'm working at an office, I find it much easier to structure my day and make sure I'm leaving work mostly at work. It doesn't mean I don't still do things at home, but I only have a laptop at home.

00:08:09:17 - 00:08:34:14
And so it's very limited as to what I can do at home and my primary computer is here. And then it also means that I don't need to take phone calls once I'm home for the day, I can separate that. The other thing is, is that I am very introverted, so it's very important for me to have time alone and to be at home.

00:08:34:14 - 00:09:11:08
So it's very rare that I go out because I want to it's very rare for me to actually engage in social activities that aren't work related. And so I need to recharge. And a lot of times I, I struggle with doing things that's work related. Once I'm there, I'm typically okay. But I usually I find that I have an internal clock that no matter what it is, 2 hours and I find myself ready to go.

00:09:11:08 - 00:09:31:16
So and in some social situations, one hour I'm ready to go. But usually that internal clock of it's a longer social engagement will hit 2 hours. And I'm like, okay, I'm ready to leave right now. And I try to respect that as much as I can. Sometimes you can't, depending on the social engagement, but I even do that when I'm visiting family.

00:09:31:16 - 00:09:54:22
I tend to have that internal clock is telling me, okay, it’s been 2 hours, I'm heading home because I need that recharge time. And I am luckily with a significant other who is very much the same as me. So we just stay at home with our two dogs and I will totally cuddle under my heated blanket right now because it is freezing in Ocala.

00:09:55:07 - 00:10:24:19
And that would be what that's what I would rather be doing on a Saturday night than going out and having dinner somewhere or anything else. At the forefront of my mind is my uncle, because he recently passed away in December of 2022. So he's right at the forefront of my mind. As someone that impacted me, I believe I was impacted by a lot of people over, over my life for different reasons and at different points in my life and for those seasons.

00:10:24:19 - 00:10:45:23
But my uncle over the last few years, we started getting a lot closer. I would write a lot of letters and he would give me a call back. That was kind of our thing. I'd send a letter. He would call in response because he said he didn't write letters, but he loved receiving letters and he was kind of a giant in the corporate world.

00:10:46:00 - 00:11:07:10
So when I was younger, I was very intimidated by him. And then it was also a little bit taboo to talk to him about work at that point because he was working so much that when he was with visiting family, it was very much just family time and leave work at work. So I didn't get to ask him a whole lot, but he had worked his way up.

00:11:07:10 - 00:11:32:11
He was very inspiring. He only had a high school diploma and he worked his way up in retail. He became the chief operating officer of Williams-Sonoma. I want to say for about 15 years he held that position and then he retired and then Hallmark pursued him and got him to come out of retirement. And and I believe his position there was president of retail, and I believe he was there for about five years, if I remember correctly.

00:11:32:21 - 00:12:00:15
So his knowledge of business was extensive and we'd be having conversations, and especially when I started my own businesses, you know, he'd be like, “Do you mind if I give you some unsolicited advice?” And my answer was always, “Yes, please,” because I knew that even though he had been retired for a number of years, the type of information that he was giving me was evergreen.

00:12:00:20 - 00:12:26:14
He loved to mentor. He loved to make sure that everybody was taken care of and liked to come to work. And, you know, so so his and I had a relationship that had a big impact on on how I maneuver in my business. Well, thank you guys so much for joining in on this episode of the Locala podcast.

00:12:26:14 - 00:12:47:12
And we will be back with more guests. We're going to be doing some vlogs like this from now, from time to time as well, and I hope you enjoy them and know that I'm going to get better at them as we go along. I am very nervous just talking about about myself as well as just to a camera.

00:12:48:13 - 00:13:03:16
So I appreciate you guys as I go through these learning curves and we're going to be just adding more and more content to Locala and I'm looking forward to it. So thank you for joining us here at the Locala podcast where we focus on connections through stories. Once again, thank you for joining us here on the local podcast.

00:13:03:16 - 00:13:18:06
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