Dennis was with the company for a total of seven years but, eventually, decided to head out on his own. His love of cars steered him towards a used car dealership. “Fast forward three and a half years, I had really grown. That’s when the market took a hit in 2007.”
He shifted gears again and started looking into graphic design. “I was always kind of passionate for graphics, since I was very young. So, I started getting into business cards. I started by knocking on doors.”
Slowly but surely, Dennis built his business called LocoGraphics, Inc. With the help of YouTube tutorials and real-life experience, he taught himself about design. “I love getting involved with customers. Their success was my success. I learned quickly it wasn’t really so much about the money.”
Dennis admits he needs the money, but that first year in business, his wife supported them, because he had only made about $350 for the year. However, he continued to help his customers by making them stand out. He would even offer advice for things he didn’t get paid to do, such as suggesting his customers paint the front of their unit, if they are in a plaza. “I would spend three or fours hours on a business card, and I’d actually drive [over] with a printed proof to the client just to see [their] expression. I love the reaction.”
LocoGraphics has grown over the years, and they now primarily design car wraps and signs in a 10,000-square foot building, but they still have many clients who reorder business cards on a regular basis.